M.A.X.

How Working with multiple Artists landed Maxwell a lifetime Profession

A lot of people might wonder what their dream job would be like, or what their dream career would even be. That’s why I decided to interview someone a little outside of my community, but someone who’s in the same career field as I want to be. I know this person from him having worked with one of my favorite artists, and I actually look up to him as a career mentor in a way.

His name is Maxwell Zotz and he grew up in Scituate Massachusetts. Heading into high school and then college, where he attended Bandeis University in Waltham, Massachusetts. He thought he was going to be either a lawyer or politician. When he realized he had an entrepreneurial mindset, and wanted to support that through his education, he graduated with a double major in International & Global Studies Communications and Business. Leading up to where Maxwell is now, it had all started during his freshman year. During freshman year, he started interning for rapper Lil Jon, which was an opportunity overseeing his Crunk Juice energy drink. That had sparked his interests in the business side of music, and from there he met people who have inspired him to where he is now. Mentor Wale, and artist Mike Posner’s manager Dan Weisman, have pushed him into the Artist Management field.

Over the past 8 years, Maxwell has managed musicians in different capacities, founded a tech start-up and a media company, tour produced a few arena tours, and consulted for a major label, television network VR company and e-commerce website. In those 8 years Maxwell has worked with a lot of different musicians for example, he’s produced tours for Kendrick Lamar, Logic, Steve Aoki, Krewella, Chance The Rapper, Rae Sremmurd. Managed the career of my favorite artist Sammy Adams, tour managed and management consulted for Jazz Cartier and Mike Stud. As well as done brand partnerships with Brantley Gilbert, Matt Kearny, Gavin Degraw, Granger Smith, High Valley and many more. On top of currently developing the music acts Farrow, Aziz The Shake and Checo.

Getting to where Maxwell is now in his career, he is the Director of Artist Relations at Music Audience Exchange. Maxwell works with brands that want to align with emerging and break-through artist who have a brand affinity for their respective product or company. He explains “we at Music Audience Exchange (MAX) are not only delivering hundreds of brand partnership campaigns to emerging and break-through artists, but also educating the market on the opportunities and benefits of aligning with a brand, while streamlining the overall process.” Maxwell also states that with a MAX campaign, “we are often pairing an artist rate (for their time on camera and overall likeness), a licensing/publishing rate (for the use of a song-ideally their new single) and then a level of media engagement and impressions (i.e. 5 million impressions w/10% fan engagement) to create a well rounded, drastically more beneficial campaign, that attempts to form a true partnership between the brand and the musician.” Of course all jobs have a stressful side to them, and Maxwell briefly mentions a few he has encountered, but there’s also a rewarding side to the job. He speaks on educating emerging and break-through artists on the power and value of brand partnerships, and how they are satisfying to him. As well as it slowly sets the landscape for the brand partnership space in music they’re looking to create.

To wrap up the interview, I asked Maxwell the advice he would give to someone pursuing the same career as him, and how his job has impacted his life today. His advice was “make sure your passion is in line with what you are good at.” He then states, “I am creative and an extrovert, that is I am able to create ideas and network to turn them into reality.” How his career has impacted his life today, he answered by saying, “I like to believe I am as diverse as it gets in terms of my experience in the music space, which helped me land my current role in brand partnerships.”

 

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